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About us

Journey started out in 2018...

HTO began its journey in 2018 as a humble pop-up shop and standalone store in South Florida. Starting with a limited selection of items, Heather's vision was to create a brand that resonated with local buyers. Through dedication and a passion for fashion, HTO quickly gained a loyal following. In 2023, the company took a significant step forward by launching its online store, expanding its reach and providing convenient access to its customers. Today, in 2024, HTO has experienced remarkable growth, transforming from a small business into a nationally recognized brand.

About Heather and HTO...

Heather, the visionary behind HTO, has always been a passionate fashion enthusiast. With a keen eye for style and a desire to share her love for fashion with the world, she founded HTO. As a fashion lover herself, Heather understands the transformative power of clothing and accessories. She's dedicated to helping women of all ages and sizes discover their inner style and express themselves through fashion.

HTO offers a curated collection of contemporary, fashionable, and trending styles for both juniors and middle-aged women. From clothing and accessories to bags and shoes, HTO provides affordable and trendy pieces that cater to diverse tastes and budgets. Heather's goal is to empower women to feel confident, stylish, and comfortable in their own skin.

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